Meet Essenza Where Style Meets Soul

Essenza, meaning purity, luxury, and true spirit, is more than just a name it’s a feeling. Derived from the Italian word for “essence” and seamlessly blending with Rouhi, our Arabic inspired brand name meaning “my soul,” Essenza represents the heart of summer.Rooted in the nostalgic charm of 90s Pakistan, our designs draw inspiration from cherished memories like the soft hum of old radios, handwritten letters, vintage postage stamps, and the effortless elegance of everyday wear from that era. From delicately stitched shirts echoing the silhouettes of the past, to prints that resemble old Pakistani post tickets and local artistry, each piece in the Essenza collection is a tribute to timeless tradition.

It’s the most refined, luxurious, and purest expression of our design philosophy. A whisper of elegance, a celebration of soul—this is Essenza.