Rouhi was born from the desire to blend Western luxury with the rich essence of Pakistani culture. What started as a vision to merge these two worlds has evolved into a celebration of centuries-old craftsmanship, blending modern silhouettes with traditional techniques like hand-pleating and embroidery. Inspired by the Arabic word for "my soul," Rouhi connects your soul with its story, reflecting the rich experiences and heritage of Pakistan. The brand beautifully merges cultural authenticity with Western fashion, offering collections that showcase the essence of Pakistani craftsmanship in a fresh, stylish way. Accessible to the community of Pakistan, Rouhi invites you to embrace the beauty of heritage through contemporary fashion, tailoring its designs to offer a seamless fusion of both worlds.
